Private Label Pet Supplements for Dogs, Cats & Small Pets

Build a focused companion-animal wellness range with commercially practical product concepts designed for private-label brands. Marudhar Impex offers concept directions across joint mobility, digestion, skin and coat, hairball management, urinary wellness, calming, dental support, fibre support and daily vitamin C for guinea pigs.

Available format directions: Soft Chews & Chew Sticks, Powder Pouches, Capsules and Chewable Tablets.

A Practical Starting Portfolio for Pet Wellness Brands

Our current concept portfolio covers nine common owner concerns across dogs, cats and small pets. Each concept is intended as a starting point for product development and should be finalized for species, dose, target market, evidence and veterinary-regulatory requirements.

01 — MOVE+ | Joint Mobility Support

Species: Dogs & Cats
Format: Soft Chew
Use case: Supports comfortable movement.

Ingredient direction: Algal EPA + DHA, natural vitamin E and astaxanthin.

02 — DIGEST+ | Stool & Gut-Microbiome Support

Species: Dogs & Cats
Format: Powder Pouch
Use case: Supports stool quality and gut balance.

Ingredient direction: Psyllium husk, partially hydrolyzed guar gum and a named-strain probiotic blend.

03 — COAT+ | Skin, Coat & Shedding Support

Species: Dogs & Cats
Format: Powder Pouch
Use case: Supports healthy skin and coat.

Ingredient direction: Algal EPA + DHA, natural vitamin E and biotin.

04 — HAIRBALL+ | Hairball Management

Species: Cats
Format: Powder Pouch
Use case: Supports natural hair passage.

Ingredient direction: Psyllium husk, purified cellulose and pumpkin fibre.

05 — URINARY+ | Lower Urinary Wellness

Species: Cats
Format: Powder Pouch
Use case: Supports lower urinary wellness.

Ingredient direction: L-theanine, N-acetyl-D-glucosamine and standardized cranberry extract.

06 — CALM+ | Everyday Stress & Adjustment Support

Species: Dogs & Cats
Format: Soft Chew
Use case: Supports relaxed behavior.

Ingredient direction: L-theanine, L-tryptophan and thiamine.

07 — DENTAL+ | Daily Dental Support

Species: Dogs
Format: Chew Stick
Use case: Supports cleaner teeth and fresher breath.

Ingredient direction: Ascophyllum nodosum, sodium hexametaphosphate and a plant chew matrix.

08 — FIBRE+ | Anal-Sac & Stool-Bulk Support

Species: Dogs
Format: Powder Pouch
Use case: Supports bulky, well-formed stools.

Ingredient direction: Psyllium husk, pumpkin fibre and purified cellulose.

09 — C+ DAILY | Vitamin C Support

Species: Guinea Pigs
Format: Chewable Tablet
Use case: Provides stable daily vitamin C.

Ingredient direction: Ascorbic acid, timothy hay powder and apple pectin.

Choose the Delivery Format That Fits Your Brand

Soft Chews & Chew Sticks: Familiar daily-use formats for mobility, calming and dental-support concepts.

Powder Pouches: Flexible food-mix delivery for digestive, fibre, coat, hairball and urinary-wellness concepts.

Capsules / Chewable Tablets: Compact formats for selected formulas and small-pet concepts.

From Concept to Your Private-Label Range

Use these concepts as a commercially practical starting point, then refine the ingredient system, delivery format, dose, packaging direction and market-specific claims around your brand and target customer.

Important: These are supportive nutrition concepts. Final formulas, doses and claims require species-specific evidence and market-specific veterinary/regulatory review before commercialization.

Start Your Pet Supplement Project

Tell us the species, wellness category, preferred format, target market and expected order quantity. Our team can use that brief to discuss the most relevant concept direction for your private-label project.

Suggested enquiry details:
Species: Dog / Cat / Guinea Pig / Other
Category: Mobility / Digestion / Skin & Coat / Hairball / Urinary / Calming / Dental / Fibre / Vitamin C
Format: Soft Chew / Chew Stick / Powder / Capsule / Chewable Tablet
Target market / country
Expected quantity

REQUEST A B2B QUOTE  |  SCHEDULE A B2B MEETING  |  VIEW CATALOGUE